The closure of the Electronic Entertainment Expo (E3) has been announced by Entertainment Software Association (ESA) president and CEO Stanley Pierre-Louis. According to him, the game industry now has new opportunities to attract viewers and partners, and E3 does not fit into these formats. In other words, it’s expensive to hold E3, and game publishers are increasingly organizing their own events.
E3 has been held since 1995. In the late 2010s, the popularity of the exhibition began to decline, and in 2023 it was not held due to lack of interest from regular past participants. There were plans to relaunch E3 in 2025, but now it looks like those plans have been canceled.